General Guidelines for Vision Statements

Vision statements are as unique as the community, product or enterprise they are written for, but there are a few general guidelines that may be helpful. See General Guidelines for Vision Statements for more information

Does the Vision:

  • Use positive, present-tense language?
  • Epitomize the values and beliefs necessary to support all youth on the Path to Employment?
  • Celebrate the inclusiveness of the region’s diverse population?
  • Create a word picture of the preferred future
  • Depict the highest standards of excellence and achievement?
  • Represent a shared understanding by all Team members?
  • Focus on people and quality of life?
  • Embrace higher expectations for adult outcomes for youth with disabilities

Some Visions from Businesses

Review these Visions, regarded as effective, developed by some well-known businesses. How do their vision statements compare with the Vision Statement Guidelines?


Create experiences that combine the magic of software with the power of internet services across a world of devices.


Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.

Proctor & Gamble

Be, and be recognized as, the best customer products and services company in the world.